Grid Systems: Principles of Organizing Type (Design Briefs)

Amazon.com Price: $20.62 (as of 05/12/2019 18:52 PST- Details)

Categories: Architecture, Arts and Photography, Books, Drafting and Presentation, Graphic Design, Subjects, Techniques, Teen and Young Adult, Typography

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Description

Even if grid systems are the foundation for almost all typographic design, they’re regularly associated with rigid, formulaic solutions. Then again, the belief that all great design is nonetheless based on grid systems (even though only subverted ones) suggests that few designers really be aware the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie most of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-be aware overview and demonstrates a step by step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to turn into a means of really dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam’s insightful analysis.

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