The Great A&P and the Struggle for Small Business in America

Amazon.com Price: $17.00 (as of 11/10/2019 08:03 PST- Details)

Categories: , , , , , , , , , , , , ,

Description

One of The Wall Street Journal‘s Highest Non fiction Books of 2011.

From modest beginnings as a tea shop, the Great Atlantic & Pacific Tea Company became the largest retailer on the planet. It was once a juggernaut, with nearly sixteen thousand stores. But its explosive growth made it a mortal threat to mom-and-pop grocery stores around the nation. Main Street fought back tooth and nail, leading the Hoover, Roosevelt, and Truman administrations to investigate the Great A&P. In a remarkable court case, the federal government pressed criminal charges against the company for selling food too cheaply-and won.

In The Great A&P and the Struggle for Small Business in America, the acclaimed historian Marc Levinson tells the story of a struggle between small business and big business that tore The usa apart. George and John Hartford took over their father’s business and reshaped it over and over again, turning it into a vertically integrated behemoth that cleared the path for each and every big-box retailer to come. George demanded a rock-solid balance sheet; John was once the marketer-entrepreneur who led A&P through seven decades of rapid changes. Together, they set the stage for the up to date consumer economy by turning an archaic retail industry into a highly efficient system for distributing food at low cost.

Related products

Home » Shop » Books » Subjects » Arts and Photography » History and Criticism » History » Americas » United States » The Great A&P and the Struggle for Small Business in America

Recent Products