Description
This book arises from an event on the way forward for banking which included leading figures within the industry. It addresses current trends influencing competition including globalization, market structure, technology and demographics and the way these will have an effect on upon companies and their organization, business opportunities, revenue streams, branding and customer behaviour. It is going to also show banks tips on how to develop strategic initiatives for long term competition. This may represent very important thinking for the banking and financial products and services industry.