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Product Management For Dummies

Amazon.com Price: $14.34 (as of 08/05/2019 17:56 PST- Details)

Categories: Books, Business and Money, Education and Reference, Management and Leadership, Marketing, Marketing and Sales, Processes and Infrastructure, Production and Operations, Research, Research and Development, Subjects

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Your one-stop guide to becoming a product management prodigy

Product management plays a pivotal role in organizations. In truth, it’s now thought to be the fourth most important title in corporate The united states—yet only a tiny fraction of product managers have been trained for this vital position. If you are one of the most hundreds of thousands of people that hold this essential job—or simply aspire to break into a new role—Product Management For Dummies will provide you with the tools to increase your skill level and manage products like a pro.

From defining what product management is—and is not—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to the mark on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so a lot more.

Create a winning strategy for your product
Gather and analyze customer and market feedback
Prioritize and convey requirements to engineering teams effectively
Maximize revenues and profitability

Product managers are responsible for so a lot more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

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Product Management For Dummies

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