Description
This guide incorporates detailed information on value pricing consulting, revenue management through value pricing, electronic commerce pricing, and the connection between total quality service and worth pricing. It examines the profitability of other pricing methods and discusses write-downs, self-esteem, and value psychology. Explaining methods to stop undervaluing services and products, it evaluates which customers to keep and which to tackle. A companion CD-ROM incorporates all of the crucial checklists and sample agreements.