Description
The 30 Day MBA covers the very important elements and core disciplines in a best MBA program. The topics covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanations and examples of the “break-even analysis,” utilized by MBAs for making cost, volume, pricing and profit decisions, in addition to analysis of the emergence of brands in developing countries.
This fourth edition features a new concept for every chapter, including crowdfunding, digital marketing, business incubators and the 80/20 principle. It provides coverage of the important thing optional modules: Mergers and Acquisitions and International Business, and features new case studies on Heinz, Adidas, Puma, Nike, and Shell. With a range of free online resources for readers to revise and test their knowledge, this bestselling guide is packed with models, international case studies and practical applications of key theories, placing MBA skills inside succeed in of all professionals and students.