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Research Methods for Business Students (7th Edition)

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Description

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.

 

 

So, in case you are thinking . . .

 

‘How do I choose my topic?’

‘I’m perplexed by these types of different philosophies’

‘I wish to collect my data; what do I do first?’

‘When and what do I wish to write?

 

. . . then, open this book to discover:

  • Regular checklists and ‘Progressing your research project’ sections to come up with step by step practical guidance on the process
  • A glossary of clear definitions for 600 research terms
  • Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice
  • Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research

Don’t put out of your mind to visit  www.pearsoned.co.uk/saunders  where you’ll use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of a couple of choice questions, analyse over 60 further case studies, and discover ways to search the Internet more efficiently and effectively with our Smarter Online Searching guide!

 

 

Start your project with confidence and complete it with success!

Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

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