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Portfolio Management For New Products: Second Edition

Amazon.com Price: $19.99 (as of 08/05/2019 19:26 PST- Details)

Categories: Books, Business and Money, Economics, Education and Reference, Investing, Management, Management and Leadership, Processes and Infrastructure, Research and Development, Subjects, Systems and Planning

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Description

Product Innovators win in the end by optimizing their R&D investments with a new product strategy, selecting the best new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you have in mind how winning companies manage their R&D portfolios. Discover ways to steer your company’s R&D investment to succeed in a higher return.

This ground breaking book is the results of years of pioneering research by Dr. Cooper, Dr. Edgett and Dr. Kleinschmidt. It is full of practical examples from real companies combined with the authors’ analysis of the quite a lot of approaches. It illustrates the subtle but important differences between the traditional methods of portfolio management for investments and projects versus the new approaches for the complex world of new products.

The Complete Guide to New Product Portfolio Management – Strategic, Operational and Tactical

Learn how to maximize the value of your portfolio of new products
Discover the affect effective portfolio management has on new product performance
Learn how to balance a portfolio and align it with your new product strategy
Discover how to implement a world-class portfolio management process
Benefit from the a lot of examples and samples of real company valuation models, charts and metrics.

Key Topics:

Why portfolio management is very important to product innovation success
The major challenges associated with portfolio management
Requirements for effective portfolio management
What top performing companies do to drive higher value portfolios
Strategic, operational and tactical methods for managing your portfolio
The critical link between the portfolio and businesses strategy
Valuation and scoring methods, best practice charts and decision guides
Strategic allocation of resources
Making portfolio management work for your organization.

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Portfolio Management For New Products: Second Edition

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