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How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation

Amazon.com Price: $22.51 (as of 04/05/2019 19:00 PST- Details)

Categories: Books, Business and Money, Education and Reference, Management and Leadership, Marketing, Marketing and Sales, Planning and Forecasting, Processes and Infrastructure, Research, Research and Development, Subjects

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Description

Understanding trends, the emerging values and needs of groups in society will give you a foundation to innovate and create change. This book will provide you with a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball.

‘How to Research Trends’ is practical, hands-on and offers more than one perspectives on researching trends for professionals and trend students all over the world. lt shows you that researching trends is a skill that combines the intuitive and the analytical.

This book is written for everyone interested in human-centred innovation and for everyone interested in learning more about trend research. Trend research includes so a lot more than just hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people’s wants and needs. These trend insights are essential right through any innovation process as a foundation to create future proof concepts that beef up people’s quality of life.

Based on a 3 step method, you’ll learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research. The interviews with experts and students will guide you on your trend journey. This will allow you to to innovate and create change in the short and long term and execute your own trend research.

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How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation

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