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Brainsteering: A Better Approach to Breakthrough Ideas

Amazon.com Price: $10.74 (as of 04/05/2019 19:00 PST- Details)

Categories: Books, Business and Money, Creativity, Decision Making, Decision-Making and Problem Solving, Education and Reference, Leadership, Management and Leadership, Personal Finance, Processes and Infrastructure, Research and Development, Self-Help, Skills, Subjects

Description
Amazon Customer Reviews

Description

“[The Coynes’] logical thinking exercises will lend a hand readers to maximise their ideation skills, both by systematically exploring each imaginable nook and cranny of a topic to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly

From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough method to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested method to the principal challenge in business and life: learn how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. Within the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for somebody taking a look to unlock the secrets of innovation.

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