Description
The third edition of the bestselling guide to do-it-yourself SEO
Getting seen on the first page of search engine result pages is an important for businesses and online marketers. SEO helps reinforce Web site rankings, and it is ceaselessly complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful search engine optimization plan. With tools you’ll be able to download and case histories to illustrate key points, it’s the very best solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
- A successful search engine optimization plan is vital to any business with an online presence
- This book provides strategies for setting goals and gaining corporate give a boost to, developing and implementing a plan, and monitoring trends and results
- Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
- Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily search engine optimization tasks that you’ll be able to import into your own calendar system
Fully up to date and expanded, Search Engine Optimization: An Hour a Day, Third Edition will allow you to raise your visibility on the Web.