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Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

Amazon.com Price:  $46.81 (as of 08/05/2019 20:14 PST- Details)

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Description

Strategic Public Relations Management features an applied technique to evidence-based, strategic public relations management. It emphasizes figuring out audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners consider and keep in touch the value of public relations to others, the use of performance metrics to demonstrate return on investment.

New to the third edition:

  • New examples at the effective use of digital communication and online research tools;

  • Updated guidance on researching the use of digital tools and social media;

  • New examples that provide a more accessible pathway to real-world application.

In addition to those new features, the book covers:

  • Creating a framework for planning;

  • Up-to-date research tools and tips on how to develop a research plan;

  • Gathering useful data for strategic guidance;

  • Real-world examples that provide readers with realistic cases and situations;

  • Applying theory to professional practice.

The book’s accessibility will likely be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing right through.


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