Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (2nd Edition) (Que Biz-Tech)

Amazon.com Price: $39.99 (as of 12/05/2019 18:50 PST- Details)

Categories: , , , , , , , , , , ,

Description

Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now!

 

Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all the data is accessible to you. Chuck Hemann and Ken Burbary will can help you chop the problem down to size, solve each and every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, discover ways to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!

 

• Prioritize—because you’ll’t measure, listen to, and analyze everything

• Use analysis to craft experiences that profoundly reflect every customer’s needs, expectations, and behaviors

• Measure real social media ROI: sales, leads, and customer satisfaction

• Track the performance of all paid, earned, and owned social media channels

• Leverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HR

• Start optimizing web and social content in real time

• Put into effect advanced tools, processes, and algorithms for appropriately measuring influence

• Integrate paid and social data to drive more value from both

• Profit from surveys, Center of attention groups, and offline research synergies

• Center of attention new marketing and social media investments where they’ll deliver the most value


Related products

Home » Shop » Books » Subjects » Business and Money » Small Business and Entrepreneurship » Marketing » Global » Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (2nd Edition) (Que Biz-Tech)

Recent Products