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Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method

Amazon.com Price: $35.00 (as of 30/04/2019 17:34 PST- Details)

Categories: Books, Business and Finance, Business and Money, Global, Industrial, International Business, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Sales, Sales and Selling, Specialty Boutique, Subjects

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The use of powerful storytelling and unique get right of entry to to the personal perspectives of top-flight marketers who have developed really world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they’ve had to triumph over along the best way. The LASSO model (Lateral; Addictive; Storied; Scalable; Own-ready) offers a simple, accessible and effective way for marketers to get their heads across the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven “Think Big, Get Big” framework to really assist your brand first expand, grow successfully, and in the end thrive.

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