Gensler Research Catalogue Volume 2

Amazon.com Price: $29.99 (as of 05/12/2019 16:33 PST- Details)

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Description

This is the second one in Gensler’s Research Catalogue series, and the first to be made to be had for public sale. Volume 1 received significant praise from academic, business, and design audiences – both for the insights it contained and for its design. Volume 2 builds on this tradition, focused on the expression of research findings and insights in compelling, highly visual forms that are both easily accessible and graphically beautiful.

Among the topics explored in Volume 2 are Gensler’s ongoing series of Office Surveys, conducted most recently in the USA, UK, and Asia; Gensler’s Brand Engagement Survey series, with contemporary findings focused on the values and behaviors of consumers in Bangalore and Shanghai; strategies to use design to better improve these days’s “active aging” population; the way forward for museum design; how we will be able to involve communities in the “hacking” of our cities to prepare for the needs of a new generation of occupants; and the potential that lies on the intersection of copter and 3D printing technology.

In addition to profiling Gensler’s myriad research investigations, the publication also highlights the history and ethos of Gensler’s research program as it celebrates its ten-year anniversary. The Catalogue offers not only thought-provoking descriptions of individual research, but an overall evidence-based approach to design with the human experience at its heart.

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