Google Analytics

Amazon.com Price: $29.99 (as of 01/05/2019 14:58 PST- Details)

Description

Do you know exactly what people do when they use your website, web app, or mobile app? Or how much your app contributes to the base line? Google Analytics assists in keeping track and makes it easy so that you can learn precisely what’s happening. This hands-on guide shows you how to get the most out of this free and powerful tool—whether you’re new to Google Analytics or have been the usage of it for years.

With the overhaul of the Google Analytics system in up to date months, this second edition has been up to date to cover new features, such as mobile app tracking, marketing campaign attribution modeling. You’ll learn to track different market segments and analyze conversion rates, and how to use advanced techniques such as marketing-campaign tracking.

Google Analytics emphasizes tasks that lead instantly to dollars, especially customizations for ecommerce and conversion tracking.

  • Discover exactly how the Google Analytics system works
  • Learn how to configure the system to measure data most relevant to your business goals
  • Stay on top of online marketing activities, including cost-per-click ads, email, and internal campaigns
  • Track events—relatively than page views—on sites with features such as maps, embedded video, and widgets
  • Configure Google Analytics to track enterprise data, including more than one domains
  • Use advanced techniques such as custom variables and CRM integration

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