Description
Do you know what people do when they talk over with your website or internet app? Or how much the site contributes to your bottom line? Google Analytics assists in keeping track and makes it easy so that you can learn precisely what’s happening. This hands-on guide shows you how to get the most out of this free and powerful tool — whether you’re new to Google Analytics or have been the use of it for years.
Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that the general public fail to remember. And this practical book not only provides complete code samples for internet developers, it also explains the concepts at the back of the code to marketers, managers, and others on your team.
- Discover exactly how the Google Analytics system works
- Learn how to configure the system to measure data most relevant to your business goals
- Track online marketing activities, including cost-per-click ads, email, and internal campaigns
- Track events — slightly than page views — on sites with features such as maps, embedded video, and widgets
- Configure Google Analytics to track enterprise data, including a couple of domains
- Use advanced techniques such as custom variables and CRM integration