How to Measure Anything: Finding the Value of Intangibles in Business

Amazon.com Price: $1.99 (as of 11/10/2019 08:37 PST- Details)

Categories: Accounting, Applied, Books, Business and Money, Business Mathematics, Decision Making, Decision-Making and Problem Solving, Education and Reference, Information Management, Management and Leadership, Mathematics, Science and Math, Skills, Statistics, Subjects

Description
Amazon Customer Reviews

Description

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves with the intention to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you’ll have considered “immeasurable,” including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

Adds new measurement methods, showing how they are able to be applied to plenty of areas such as risk management and customer satisfaction
Simplifies overall content whilst still making the more technical applications available to those readers who need to dig deeper
Continues to boldly assert that any perception of “immeasurability” is based on certain popular misconceptions about measurement and measurement methods
Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
Offers practical methods for measuring plenty of “intangibles”
Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets

Written by recognized expert Douglas Hubbard—writer of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the writer has used his approach across more than a few industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement the use of proven methods.

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