Description
Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information to be had today, anything your organization wants to share will have to be easy to find, navigate, and keep in mind. But the experience you provide should be familiar and coherent across a couple of interaction channels, from the Internet to smartphones, smartwatches, and beyond.
To guide you through this broad ecosystem, this popular guide—now in its fourth edition—provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and any individual involved in digital design will learn to create semantic structures so they can lend a hand people engage with your message.
This book includes:
- An overview of IA and the problems it solves for creating effective digital products and services
- A deep dive into IA components, including organization, labeling, navigation, search, and metadata
- Processes and methods that take you from research to strategy, design, and IA implementation