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International Business: The Challenges of Globalization (7th Edition)

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Description

Directed primarily toward undergraduate International Business majors, this newsletter also provides practical content for long term industry professionals.

 

A readable, concise, and leading edge tour through international business,this textpresents the subject material in a comprehensive – yet succinct – framework. Real-world examples and attractive features bring concepts to life and make international business accessible to all.

 

The Seventh Edition better explains the influence of the worldwide credit crisis and up to date recession on international business, and much more fully embraces the a very powerful role of emerging markets in lately’s global economy.

 

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