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Mastering Search Analytics: Measuring SEO, SEM and Site Search

Amazon.com Price: $10.41 (as of 01/05/2019 14:56 PST- Details)

Categories: Books, Computer Science, Computers and Technology, Internet and Social Media, New, Used and Rental Textbooks, Online Searching, Programming, Search Engine Optimization, Specialty Boutique, Subjects, Web Design, Web Development and Design, Website Analytics

Description
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Description

Many companies still approach Search Engine Optimization (search engine marketing) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as a part of a comprehensive strategy—not just to strengthen your web site’s search rankings, but to draw the right people and increase your conversion rate.

Learn how to measure, test, analyze, and interpret your whole search data with a wide selection of analytic tools. Gain the knowledge you want to decide the strategy’s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts.

Focus on conversion and usability—not on driving larger volumes of traffic
Track the performance of your search engine marketing and paid search keywords
Apply techniques to monitor what your competitors are doing
Understand the differences between mobile and desktop search
Learn how social media impacts your search rankings and results
Audit your web site for problems that can have an effect on users and search spiders
Create dashboards and expanded reports for your whole search activities

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Mastering Search Analytics: Measuring SEO, SEM and Site Search

Description

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