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No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

Amazon.com Price:  $16.11 (as of 05/05/2019 15:24 PST- Details)

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Description

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business!

  • Detailed techniques for increasing sales, profits, market share, and efficiency
  • Specific solutions for brand-building, customer service, R&D, and reputation management
  • Facts, statistics, real-world case studies, and rock-solid metrics

Stop hiding from social media–or treating it as if it’s a playground. Start the usage of it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You’ll. This book shows you how.

 

Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, making improvements to service, optimizing R&D, driving better leads–and closing more sales.

 

“Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you in reality want from social media: profits.

 

Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And…wait for it…here comes the big one. Profitable. Damn profitable.

 

Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to discover ways to use social media to deliver absolutely killer customer service. How to R&D stuff people in fact want. Develop scads of seriously qualified leads. You’ll figure out what you need. You know, the little such things as profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it.

 

One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to take action that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, your whole C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.


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