Ogilvy on Advertising

Amazon.com Price: $17.35 (as of 05/12/2019 20:39 PST- Details)

Description

A candid and indispensable primer on all aspects of advertising from the person Time has referred to as “essentially the most wanted wizard within the business.”

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How you can get a job in advertising
• How to select an agency in your product
• The secrets in the back of advertising that works
• How you can write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, a lot more.

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