Description
“There are literally thousands of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way–legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman
Outsmarting Google
Breakthrough Google site optimization techniques from some of the world’s leading authorities on search engine marketing!
If you don’t seem to be at or near the top of Google searches, You will not be found. Your company might as well not exist. But many common Google “search optimization” techniques don’t work–or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up to date tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You will not find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and bizarre insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know!
New high-profit search engine marketing solutions for every marketer, entrepreneur, and site owner!
* Uncover search engine marketing myths and outdated techniques that no longer work
* Leverage Google’s deep knowledge of how and why people search
* Integrate five core search engine marketing ingredients: keywords, links, meta page title, URL structure, and time
* Bear in mind what’s really involved in choosing the best keywords
* Acquire links that help, and avoid links from “bad neighborhoods”
* “Age” your sites to build believe and escape the dreaded Google “sandbox”
* Use Google AdWords to cost-effectively complement search engine marketing and cover your “long tail”
* Convert search engine marketing results into paying customers
* Optimize for Facebook, Twitter, and YouTube
* Strengthen performance on Bing and Yahoo! without compromising your Google ranking
* Prepare for brand-new trends in personalized and real-time search