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Pre-Commerce: How Companies and Customers are Transforming Business Together

Amazon.com Price:  $17.88 (as of 05/05/2019 15:24 PST- Details)

Bob Pearson
Books > Computers & Technology > Business Technology > Social Media for Business
Books > Computers & Technology > Web Development & Design > User Generated Content

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Description

Ideas for leaders to engage directly with customers to shape their brand and marketplace success

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online.  Now, we are entering the era of Pre-Commerce where customers make their own decision to shop for or fortify a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to fortify certain brands above others. It shows what executives should do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with a lot of influential C-suite executives all over his time as leader of Dell’s global social media team and as a consultant to Fortune 1000 companies, around the globe.

  • Offers a step by step process for leaders to apply this knowledge to begin transforming their companies, right now
  • Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills
  • Over 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff
  • Explores the concept of “Pre-commerce”–the customer’s decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, continuously outside a company’s reach today
  • Shows how to build internal employee networks and how to take your first and most important steps to integrate social media right through your company.

Pearson reveals that the most efficient ideas are continuously free and the technology needed is rarely a cost-issue. Instead, it’s a matter of the top executive deciding to adopt a new way of engaging directly with its customers.

Bob Pearson
Books > Computers & Technology > Business Technology > Social Media for Business
Books > Computers & Technology > Web Development & Design > User Generated Content
Books > Business & Money > Marketing & Sales > Marketing > Direct
Management & Business

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