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Product Development and Management Body of Knowledge: A Guidebook for Training and Certification

Amazon.com Price:  $35.83 (as of 12/05/2019 18:46 PST- Details)

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Description

This book is designed to provide the body of knowledge (BoK) required by candidates studying for PDMA’s New Product Development Professional certification examination. The guide is divided into seven chapters, consistent with the seven topics used as a basis for the NPDP examination. These are: 1. Strategy 2. Portfolio management 3. New products process 4. Culture, organization, and teams 5. Tools and metrics 6. Market research 7. Life cycle management These chapters will cover the fundamental principles of product development and product management, which can also be applied to a variety of product and service industries. The information is intended to provide the basis for ongoing learning and continuous improvement, both in the individual and their organization. Clearly, there is a wide variation across industries. The kind of products or services and products, the markets, organization size, and structure all contribute to differences in the approach to product development and product management. It isn’t conceivable to address the full range of specific practices and processes used in all industries. Instead, this book specializes in the fundamental principles that underpin successful product development and product management across a broad range of industries and individual organizations. Right through the book we endeavor to provide relevant examples of the specific ways in which these fundamental principles are applied to a range of product and service situations. The material provided as the basis for the NPDP certification can also be applied to the full range of product development projects included in most company portfolios: • New-to-the-company products or services and products • Line extensions • Cost reductions • Services or products improvements — features, functionality, aesthetics Right through each chapter we have provided self-learning exercises. These are intended to encourage the reader to relate the specific material covered in that chapter to their own organization and personal experiences. These exercises are optional and aren’t a required component for successful certification.

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