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Reputation Management: The Key to Successful Public Relations and Corporate Communication

Amazon.com Price: $68.10 (as of 12/05/2019 17:12 PST- Details)

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Reputation Management is a how-to guide for students and professionals, in addition to CEOs and other business leaders. It rests on the premise that reputation may also be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair remedy by the press, and negative rumors, and makes a speciality of practical solutions. Every chapter is fleshed out with the real-world experience of the authors and contributors, who come from a variety of professional corporate communication backgrounds.

Updates to the third edition include:

Global content has been incorporated and expanded all the way through the book, reasonably than being restricted to only one chapter.
Opening vignettes, examples, and case studies have been up to date in Every chapter.
Additional case studies and examples with an international focal point have been added.

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