Research Methods For Business: A Skill Building Approach

Amazon.com Price: $35.99 (as of 08/05/2019 19:22 PST- Details)

Categories: Books, Business and Finance, Business and Money, Economics, Education and Reference, New, Used and Rental Textbooks, Processes and Infrastructure, Research and Development, Specialty Boutique, Subjects

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Description

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can also be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience within the field to present an up-to-date guide on business research which is ideal for aspiring managers.

The seventh edition has been fully revised and up to date to include state of the art examples and enriched pedagogical features designed to fortify student learning outcomes. There’s now an increased emphasis at the relationship between the scientific and the pragmatic approaches to research, even as the important thing concepts are explored and applied to real-life research during the book.

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Research Methods For Business: A Skill Building Approach

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