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Research Methods in Health Communication: Principles and Application

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This volume provides an very important roster of number one research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write down about their number one methodological areas. Their chapters offer guidance and insights for a number of approaches to answering research questions. The methods included here cover:

Exploration and Description: interview/focal point groups, case study, ethnography, and surveys;

Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;

Causal Explication: experimental research, meta-analysis, and meta-synthesis; and

Cultural, Population, and Essential Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities.

Chapters cite or use examples from allied health areas — nursing, public health, sociology, medicine — to demonstrate the breadth of health communication studies.

This work highlights the significance of methodology in health communication research in a couple of contexts. Developed to supply a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students around the social science and health disciplines.

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