Seeing Through a Donor’s Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign

Amazon.com Price: $24.95 (as of 12/05/2019 20:52 PST- Details)

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Why must I come up with my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What’s their secret to success? They have got a winning case for improve. As Tom Ahern, The us’s premier fundraising creator, makes clear, a case is not some fancy argument you only develop for capital campaigns, when you are chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: in the back of each stands a well-reasoned, emotionally satisfying case for improve. Donors are sure to have questions. Your case will provide you with great answers. Complements Ahern’s acclaimed book, How to Write Fundraising Materials that Raise More Money.

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