Description
Updated to reflect the recent technological innovations—and challenges—the second one edition of Social Media: Tips on how to Engage, Share, and Connect will lend a hand readers be aware and successfully use nowadays’s social media tools. Luttrell’s text offers:
– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands nowadays and where it’s headed someday; and
– real-world examples of successful social media campaigns.
This book will transform your go-to reference guide for all things social media-related as it applies to public relations and the on a regular basis duties of PR professionals.