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Social Media Strategy: Marketing and Advertising in the Consumer Revolution

Amazon.com Price:  $45.82 (as of 12/05/2019 16:41 PST- Details)

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Description

Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.

This simple, systematic text

  • leads readers through core marketing concepts and tips on how to think critically about the competitive marketplace—at the same time as it shifts the standpoint from an out of date communications-keep an eye on model to a more effective consumer engagement method
  • provides a step by step roadmap for planning social media marketing strategy
  • emphasizes the want to apply solid marketing principles to social media
  • explores tips on how to integrate social media all through an entire organization
  • gives students and other readers skills necessary for leveraging consumer knowledge and influence for the good of a brand.

The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization.

FOR PROFESSORS: Ancillary resources are to be had for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

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