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Social Media Strategy: Tools for Professionals and Organizations

Amazon.com Price: $56.46 (as of 12/05/2019 20:46 PST- Details)

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Description

Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations methods to use social media more effectively and strategically. With a focal point on what makes social media distinctive among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is repeatedly evolving, so Social Media Strategy specializes in enduring strategic principles and uses case studies and exercises right through to lend a hand readers build the basic competencies wanted by nowadays’s social media managers.

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Social Media Strategy: Tools for Professionals and Organizations

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