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Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (MIT Press)

Amazon.com Price: $13.74 (as of 12/05/2019 16:53 PST- Details)

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How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.

“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book will have to be required for anyone who wishes to imagine that nothing much has changed.”
— The Wall Street Journal

“Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.”
— Financial Times

Traditional network television programming has all the time followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix’s House of Cards. Netflix gauged the show’s potential from data it had gathered about subscribers’ preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries — and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We’re living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To live on and succeed, businesses have to adapt all of a sudden and creatively. Smith and Telang provide an explanation for how.

How can companies discover who their customers are, what they would like, and what kind of they are willing to pay for it? Data. The entertainment industries, should discover ways to play a little “moneyball.” The bottom line: follow the data.

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