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Street Smart Franchising

Amazon.com Price:  $5.49 (as of 08/05/2019 18:38 PST- Details)

Description

Experienced franchisees and franchisors tell entrepreneurs what they wish to know before they buy a franchise. Second edition includes a sample copy of all of the UFOC plus 40% new and up to date examples. This straight-shooting franchise guide goes beyond the “the right way to” to teach potential franchisees what to anticipate when starting a franchise. Real life stories from the trenches illustrate how to deal with the difficulties a franchise presents. The writer reveals the personality types in all probability to succeed at franchising, and identifies entrepreneurial traits that can increase risk of failure. Plus, it takes an in-depth take a look at the research and investigation of a franchise, something glossed over in most franchise books.

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