Description
The 30 Day MBA in Marketing supplies a one-prevent comprehensive overview of promoting for small industry house owners, entrepreneurs, or managers who don’t have an MBA degree. This up to date second edition offers up to date case studies on Victoria’s Secret, Match.com, TomTom, Pizza Hut, and Caterpillar. The book also covers current trends including mobile marketing, social media marketing, and marketing science developments, in addition to traditional topics such as buyer behavior, business plan, advertising and promotion, pricing, and marketing and the law.