Description
The Calligrapher’s Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you’re starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you’re going to welcome the invaluable ideas on this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling writer of Brand new Calligraphy, Molly Suber Thorpe shares her hard-earned insights to respond to your most pressing business questions. Molly has packed these pages with advice you won’t find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists: How professional calligraphers charge for their products and services Whether to charge flat rates or hourly rates When – and how – to supply discounts or freebies Tips on how to charge for commercial work, such as logo designs Tips on how to get essentially the most bang on your advertising budget What goes into a fair project contract Tips on how to navigate copyright licensing and know your rights!