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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Amazon.com Price:  $10.94 (as of 08/05/2019 19:22 PST- Details)

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“A quintessential work of technological futurism.” – James Surowiecki, strategy + business, “Best Business Books 2017 – Innovation”

From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives with a view to shape the next thirty years and grow to be our lives

Much of what is going to happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can also be understood as the results of a couple of long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each and every other. By understanding and embracing them, says Kelly, it’s going to be easier for us to remain on top of the coming wave of changes and to arrange our daily relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to any individual who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.

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