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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Amazon.com Price:  $19.94 (as of 08/05/2019 18:02 PST- Details)

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Description

The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, everyone knows that building great products is hard. Most new products fail. This book helps give a boost to your chances of building successful products through clear, step by step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated numerous excitement. Alternatively, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they must be doing.

If you have an interest in Lean Startup principles and need to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Decide on your Minimum Viable Product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate abruptly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a lot of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies give a boost to their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

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