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The Psychology of Survey Response

Amazon.com Price: $52.75 (as of 05/05/2019 18:12 PST- Details)

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Drawing on classic and brand new analysis from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data, how survey responses are formulated, and the way seemingly unimportant features of the survey can impact the answers obtained. Topics come with the comprehension of survey questions, the recall of relevant facts and ideology, estimation and inferential processes other people use to reply to survey questions, the sources of the plain instability of public opinion, the difficulties in getting responses into the specified format, and distortions introduced into surveys by deliberate misreporting.

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The Psychology of Survey Response

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