Description
What?s the hidden power at the back of the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in not unusual with the abolitionist and women?s rights movements? What fundamental choice put General Motors and Toyota on vastly different paths?
Ori Brafman and Rod Beckstrom have found out some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider explores what happens when starfish tackle spiders and reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning find out how to incorporate starfish principles to reach success.