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The Wide Lens: What Successful Innovators See That Others Miss

Amazon.com Price: $6.00 (as of 30/04/2019 18:32 PST- Details)

Categories: Biography and History, Books, Business and Money, Company Profiles, Education and Reference, Management and Leadership, Processes and Infrastructure, Research and Development, Strategic Planning, Subjects, Systems and Planning

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How can great companies do the whole lot right—identify real customer needs, deliver superb innovations, beat their competitors to market—and still fail?

The truth is that many companies fail because they focal point too intensely on their very own innovations, even as neglecting the ecosystems on which their success depends. In our an increasing number of interdependent world, winning requires more than just delivering by yourself promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too.

Ron Adner draws on over a decade of research and field testing to expose the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools in an effort to multiply your odds of innovation success.

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The Wide Lens: What Successful Innovators See That Others Miss

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