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Troublemakers: Silicon Valley’s Coming of Age

Amazon.com Price:  $12.99 (as of 12/05/2019 14:41 PST- Details)

Description

The richly told narrative of the Silicon Valley generation that launched five major high-tech industries in seven years, laying the foundation for today’s technology-driven world.

At a time when the five most valuable companies on this planet are high-tech firms and nearly half of Americans say they cannot live without their cell phones, Troublemakers reveals the untold story of how we got here. This is the gripping tale of seven exceptional women and men, pioneers of Silicon Valley in the 1970s and early 1980s. Together, they worked across generations, industries, and companies to bring technology from Pentagon offices and university laboratories to the remainder of us. In doing so, they changed the world.

In Troublemakers, historian Leslie Berlin introduces the people and stories at the back of the birth of the Internet and the microprocessor, in addition to Apple, Atari, Genentech, Xerox PARC, ROLM, ASK, and the iconic venture capital firms Sequoia Capital and Kleiner Perkins Caufield & Byers. In the space of only seven years and thirty-five miles, five major industries—personal computing, video games, biotechnology, modern venture capital, and advanced semiconductor logic—were born.

During these same years, the first ARPANET transmission came into a Stanford lab, the university began licensing faculty innovations to businesses, and the Silicon Valley tech community began mobilizing to develop the lobbying clout and influence that have grow to be critical components of modern American politics. In other words, these were the years when one of the crucial powerful pillars of our modern innovation and political systems used to be first erected.

Featured among well-known Silicon Valley innovators like Steve Jobs, Regis McKenna, Larry Ellison, and Don Valentine are Mike Markkula, the underappreciated chairman of Apple who owned one-third of the company; Bob Taylor, who kick-began the Arpanet and masterminded the personal computer; software entrepreneur Sandra Kurtzig, the first woman to take a technology company public; Bob Swanson, the cofounder of Genentech; Al Alcorn, the Atari engineer at the back of the first wildly successful video game; Fawn Alvarez, who rose from an assembler on a factory line to the executive suite; and Niels Reimers, the Stanford administrator who changed how university innovations reach the public. Together, these troublemakers rewrote the rules and invented the future.

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