Description
Covering the up to date breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and vital updates have been added during.
Updates specific to this edition include:
Readers are given the up to date information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn to build an aggressive, streamlined AdWords campaign proven to extend their search engine visibility, consistently capture clicks, double their web site traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a vital handbook.